Friedhats describes its approach as follows:<\/p>\n\n\n\n
\u201cSourcing it based on flavour. Roasting it to accentuate its natural characteristics. Training people to make sure everyone can taste all that our coffees have to offer and all the while, trying to actually improve the lives of the people growing and producing the coffee all around the world.\u201d<\/p>\n\n\n\n
They further emphasize consistency, transparency, and honesty, stating that they only sell coffee that tastes great and that they source directly from producers as well as from trusted importers across Europe. Sustainability, they argue, is not a buzzword but an ongoing process\u2014one in which they openly acknowledge imperfection while actively searching for ways to reduce environmental impact. This philosophy extends to their packaging, which they aim to make reusable, refillable, or at the very least recyclable. Ultimately, their stated goal is simple but ambitious: coffee that tastes great, no matter who prepares it.<\/p>\n\n\n\n
Whether these claims hold up is something to be evaluated in the cup\u2014and that will be addressed later.<\/p>\n\n\n\n
Among my friends, I have a long-running joke: any self-respecting coffee roastery must feature a photograph of the person who actually grew the coffee\u2014typically taken on a plantation somewhere in Colombia (or elsewhere), often depicting a farmer with an unbuttoned shirt. Friedhats does not disappoint.<\/p>\n\n\n\n That said, this particular image is not a marketing device but part of their journaling section<\/a>, which offers a more documentary glimpse into their sourcing practices. It\u2019s a section I\u2019d genuinely like to see expanded further.<\/p>\n\n\n\n I first came across Friedhats on Reddit, in one of the many recurring threads titled something along the lines of \u201cWhere do you order your coffee?\u201d<\/em> Their distinctive web design certainly played a role in catching my attention, as did the specificity and confidence of their coffee descriptions. Call it na\u00efve, but these details suggest a level of care\u2014and intention\u2014that goes beyond surface-level branding.<\/p>\n\n\n\n <\/p>\n\n\n\n The coffee selection<\/a> is fairly comprehensive, spanning both African origins\u2014such as Rwanda and Ethiopia\u2014and South and Central American producers, including Colombia, Panama, and Brazil. Several coffees are offered across multiple roast profiles (Omni, Espresso, and Filter), while others are available only in specific profiles or a subset of those options. In addition, the lineup includes a sample box, a house blend, a decaffeinated coffee, and a low-caffeine option.<\/p>\n\n\n\n At the time of purchase, multiple Gesha coffees were also available\u2014an increasingly common but still notable feature. Taken together, the range is broad enough to cater to most preferences within today\u2019s specialty coffee landscape.<\/p>\n\n\n\n Pricing appears broadly in line with other EU-based specialty roasters. A 250 g bag of single-origin coffee typically falls in the \u20ac16\u201320 range, while Gesha offerings are priced at roughly two to three times that amount, which is standard for the category. This is not a judgment on value for money, but rather an observation that the pricing structure aligns with current market norms.<\/p>\n\n\n\n Subscriptions <\/a>are also available, alongside larger-format packaging such as a 1 kg bag of the house blend, both of which appear reasonably priced. Beyond coffee, the shop includes a merchandise and brewing tools section. The merchandise may appeal to fans of the brand, though it\u2019s not particularly compelling to me personally. The tooling selection is modest\u2014there are a few interesting items, but nothing I would actively seek out, aside from the occasional need for replacement AeroPress filters.<\/p>\n\n\n\n One aspect of the browsing experience that detracts slightly is the handling of out-of-stock items. \u201cSold out\u201d products remain visible, with their status embedded directly in the product name. This often leads to initial interest followed by the realization that the coffee is unavailable. Additionally\u2014and this is a broader critique applicable to many roasters\u2014the roast profile could be made more immediately visible. While filters are available, clearer upfront labeling would improve usability.<\/p>\n\n\n\n That said, individual coffee pages are well executed and highly informative. All relevant details are presented clearly, including origin, processing method, altitude, and other variables. For those who are particularly specific about such parameters, the information is comprehensive. An amusing, if entirely unnecessary, touch is the use of a fully rotatable 3D render of the coffee packaging\u2014something no one asked for, but which is oddly entertaining nonetheless. <\/p>\n\n\n\n The overall purchasing process was straightforward. Browsing and selecting coffee was generally smooth, and the shopping cart interface is clear and well designed.<\/p>\n\n\n\n Checkout is handled via Shop App, which functions without issue. Delivery, however, was a more mixed experience. I am based in Croatia, and while the delivery page states that shipping within the Eurozone is free for orders over \u20ac75, my order\u2014well above that threshold\u2014was still charged \u20ac21 for shipping. This appears to be a lingering geographical oversight rather than a deliberate policy, but it is nevertheless frustrating. Croatia has been an EU member since 2013 and part of the Schengen Area for some time now; situations like this are, unfortunately, still fairly common.<\/p>\n\n\n\n Shipping was handled by DHL in combination with the Croatian Post and was relatively fast. The order was placed on January 14 and delivered on January 20, well under a week.<\/p>\n\n\n\n The packaging itself was solid and in line with expectations set by the website. Nothing stood out as particularly noteworthy\u2014either positively or negatively\u2014but everything arrived intact and well presented. As is customary with many specialty roasters, a few stickers were included in the box.<\/p>\n\n\n\n <\/p>\n\n\n\n I typically place orders on behalf of a small group of friends, which helps offset the often high delivery costs. My share of this particular order consisted of the Colombian, Ethiopian, and the Friedhats house blend coffee. Together, these selections should provide a reasonably representative snapshot of the roastery\u2019s overall approach and quality. First up: Jairo Arcila Colombia<\/a>. I\u2019m fairly sure I\u2019ve had coffee from Jairo Arcila before, though I can\u2019t quite place when. Worth noting upfront: I\u2019m generally biased toward Colombian coffees. There\u2019s just something about them that reliably works for me\u2014unlike Brazilian coffees, which tend to be more hit-or-miss in my experience (no shade intended).<\/p>\n\n\n\n This one was roasted a bit over two weeks before the first tasting, so it should be sitting comfortably in the sweet spot. Visually, the beans look great: even, consistent, and nicely roasted.<\/p>\n\n\n\n Opening the bag\u2014bottle<\/em>, sorry, old habits die hard\u2014you\u2019re immediately hit with a strong dark chocolate aroma. Very strong. I don\u2019t really get pineapple on the nose, but to be fair, I\u2019ve never been great at identifying fruit notes that way, and I\u2019m also coming off a cold, so my nose isn\u2019t exactly firing on all cylinders. The funk, though? Very much present.<\/p>\n\n\n\n Dialing in was painless. Two shots and I was there. The beans behaved exactly as I\u2019d expect based on the roast level, which is always reassuring.<\/p>\n\n\n\n In the cup, the espresso leans hard<\/em> into dark chocolate\u2014both on the nose and the palate. To the point where you momentarily wonder whether you\u2019re actually just eating a piece of very good dark chocolate. The first couple of extractions were punchy and fairly acidic, which I personally don\u2019t mind at all. The finish is clean, with a lingering chocolate aftertaste that sticks around nicely.<\/p>\n\n\n\n Now, about that funk: there\u2019s a lot of it, and it\u2019s definitely interesting. But I can also see how some people might find it a bit much. This doesn\u2019t strike me as an everyday, multiple-days-in-a-row kind of coffee\u2014nor necessarily a first-thing-in-the-morning espresso. It\u2019s a bit demanding. That\u2019s not a bad thing, but it\u2019s something to be aware of.<\/p>\n\n\n\n Would I buy it again? Absolutely. Would I buy it again immediately? Probably not. I\u2019d need a little time before coming back to it. It\u2019s a bit like a really good, high-proof spirit: you enjoy it, you appreciate it\u2014and then you wait a bit before pouring another. Maybe next weekend.<\/p>\n\n\n\n I also tried it as a latte. Still good, but not where it shines. The milk doesn\u2019t really mellow out the acidity, and the result is a drink that\u2019s\u2026 loud. Interesting, but not particularly harmonious.<\/p>\n\n\n\n Interestingly, I made this coffee in a moka pot this morning\u2014and I really<\/em> like it prepared that way. The acidity is noticeably more mellow, and the funk takes a step back, making the whole cup feel more balanced and approachable.<\/p>\n\n\n\n My routine is moka pot coffee in the morning and espresso closer to noon, and this coffee fits into that rhythm surprisingly well. I tend to brew a fairly large moka pot and sip it slowly throughout the morning. Some people might look at that habit with mild disapproval, but I actually enjoy how the coffee evolves over time\u2014you end up experiencing three or four slightly different cups as it cools.<\/p>\n\n\n\n As I\u2019m writing this, it\u2019s late morning, and I just took a sip of the coffee completely cold. And honestly? It still works. Smooth, chocolate-forward, and very drinkable. That alone feels like a small endorsement.<\/p>\n\n\n\n <\/p>\n\n\n\n The second candidate comes from Ethiopia and is grown at a significantly higher altitude. Based on the roaster\u2019s details card, this one promises a much more floral and gentle experience overall.<\/p>\n\n\n\n Visually, the beans are noticeably smaller than the Colombian and appear a touch less uniform in the roast. That said, this is likely more a characteristic of the beans themselves rather than an issue with the roasting.<\/p>\n\n\n\n On the nose, there\u2019s a very clear white peach note. Honeysuckle is listed as well, but I\u2019ll admit I\u2019m not familiar enough with that aroma to confidently comment on it. As for the \u201cwarm sunshine on a cold day\u201d descriptor\u2014for me<\/em>, that feels more like a tasting note than something I\u2019d expect to pick up aromatically, so I reserved judgment for the cup itself.<\/p>\n\n\n\n The roast date is roughly three weeks prior to opening the bottle, which puts it right in the sweet spot. Dialing in was, once again, straightforward\u2014just a touch finer than the Colombian. No real surprises there.<\/p>\n\n\n\n In terms of taste: this is just really good. The acidity is low but present, nicely controlled, and the white peach comes through clearly. It\u2019s floral, but never pushes into perfumey territory. The aftertaste lingers a bit longer than the Colombian, though in a pleasant, gentle way rather than anything heavy.<\/p>\n\n\n\n And yes\u2014I can confirm the \u201cwarm sunshine on a cold day.\u201d To me, it tastes like that trip we took to the Canary Islands in January: walking barefoot on sand, wearing a windbreaker, mango drink in hand. What both Friedhats and<\/em> I are getting at is that this isn\u2019t a loud, peak-summer coffee. It\u2019s more like a memory of warmth\u2014a story you tell your kids fifteen years later.<\/p>\n\n\n\n It works great as a latte, and I can easily imagine this being a crowd-pleaser in a caf\u00e9 setting. As a milk drink, it has that easy, rounded appeal that a lot of people would enjoy. My wife also liked it\u2014but she\u2019s something of a random number generator when it comes to coffee preferences, so take that as you will.<\/p>\n\n\n\n I also have a strong feeling this would shine in something like a coffee ice cream or a tiramisu. There\u2019s something about the profile that just fits<\/em> those kinds of desserts. If I end up trying that, I\u2019ll come back and update this later.<\/p>\n\n\n\n <\/p>\n\n\n\n This is a 50\u201350 blend of Brazilian and Ethiopian coffees, aiming squarely at a classic chocolate-and-nut profile, with a touch of cherry listed as an accent. On the nose, it\u2019s exactly what you\u2019d expect from a solid house blend\u2014something you\u2019d happily encounter as a daily driver in many specialty caf\u00e9s. Pleasant, familiar, and reassuringly \u201ccoffee-like,\u201d without trying to be clever or surprising.<\/p>\n\n\n\n In the cup, I enjoyed this a lot\u2014both as a straight espresso and in milk drinks. There\u2019s something undeniably comforting about it: soft chocolate, gentle nuttiness, and an overall rounded profile that just works. I still don\u2019t really pick up the cherry notes, but at this point I\u2019m willing to accept that fruit and floral descriptors are simply not my strongest suit.<\/p>\n\n\n\n Pricing is also very reasonable at \u20ac45 for a 1 kg bag, and it\u2019s available as part of a subscription, which brings the cost down even further. If I were ever to commit to drinking the same coffee for an extended period of time, this would be a very strong contender.<\/p>\n\n\n\n <\/p>\n\n\n\n J is my two-year-old toddler, and anyone familiar with that age group will know that stickers hold a particular fascination. Perhaps it\u2019s about permanence\u2014or the simple joy of leaving one\u2019s mark on the world. As shown in the photos above, Friedhats included several stickers with the order, which naturally invited a secondary (and entirely unsolicited) review.<\/p>\n\n\n\n Unfortunately, the stickers did not meet J\u2019s standards. The primary issue appears to be usability: the stickers peel from the edge rather than being die-cut from a larger backing sheet. This, in her view, makes it unnecessarily difficult to identify where peeling should begin. Ease of access, it seems, is non-negotiable.<\/p>\n\n\n\n Aesthetic concerns were also raised. The monochromatic color scheme failed to spark interest, and I regret to report that none of the stickers were applied to any surface\u2014an unmistakable sign of disapproval.<\/p>\n\n\n\n The verdict is clear. From J\u2019s perspective, Friedhats needs to improve its sticker offering.<\/p>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-1024x417.png\")
<\/figure>\n\n\n\nWebshop selection<\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-1-1024x941.png\")
<\/figure>\n\n\n\nOrder & delivery<\/h2>\n\n\n\n
![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-2-479x1024.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-3-1024x769.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-4-1024x769.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-5-769x1024.png\")
<\/figure>\n\n\n\nCoffee<\/h2>\n\n\n\n
<\/p>\n\n\n\nColombia Jair Arcila<\/h3>\n\n\n\n
![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-6.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-7-769x1024.png\")
<\/figure>\n\n\n\nEthiopia Mikiyas Bogale White Honey<\/h3>\n\n\n\n
![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2025\/12\/image-8.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2026\/01\/image-769x1024.png\")
<\/figure>\n\n\n\nHouse Blend<\/a><\/h3>\n\n\n\n
![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2026\/01\/image-1-1024x173.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2026\/01\/image-2-768x1024.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/brewreview.eu\/wp-content\/uploads\/2026\/01\/image-3-768x1024.png\")
<\/figure>\n\n\n\nExtra: J\u2019s Sticker review<\/h2>\n\n\n\n